The reason is in the functioning of the organism. Every time the curiosity appeased, brains reward

Hundreds of millions of people in this world believe that Facebook is fun, useful, and that Google has to be constantly connected to the network something absolutely necessary. Every day, countless people grab your cell phone to look, or did not receive the mail, check whether someone has commented or "všečkal" their "works of art" on social networking sites, or just for it to see how "successful" their photo on Instagramu. We do this because it is "contagious", literally addictive. Web browsing can be something that we really addictive? Is.
The reason is in the functioning of the organism. Every time the curiosity appeased, brains reward us with a dose of dopamine. Dopamine should, inter alia, to encourage the repetition of behavior. Apparently this is one of the ways in which we learn. Wikipedia says something like this: dopamine in neurons as a neurotransmitter and invigorating effect on the heart, blood circulation and metabolism, but also "mobilize" the energy resources of the body. The effect of this is that we are active, lively and in good spirits. Also, dopamine stimulates thinking, if it is large, it can also lead to excessive imagination, which is reflected in the short-term daily reverie. Overdose can result in a lack of motivation, apathy, emotional emptiness. As behavioral psychologists argue, internet formed dopamine induced loop, the effect is immediate satisfaction, which reinforces our desire to search.
All of this, of course, generally known. And since it is known, is utopian to expect that these scientific knowledge no one makes use of the commercial purposes. Feeling good will is something that people like. And if we like something, we want to continue. Most of these are "guidelines" hold good game designers who design games that are, in the jargon would call "sticky". It has been known for a long, every now and then, especially when there are no major news, read or listen to stories about people who have died of exhaustion on the keyboard, because they are so "fall" into the game. The same principles hold others. Suppose designers of applications for smartphones. They want to have their application or game is one that you first come to mind when the brain to "grazing" and thinking about what you do. "What am I going to do?" "I know, I'll musco olives start XXX!"
Industry - and online gaming - of course, musco olives does not come to mind that would assume responsibility for their products. Responsibility for the creation of content that are designed to addictive, of course not. As some time had elapsed that the addiction to the computer contents even recognized as a dependency, but would anyone answer this, because more and more people one way or another musco olives zboleva the consequences of addiction, of course not.
Is it possible addiction to new technologies equated to say tobacco addiction? Is and is not. In the case of cigarettes goes primarily on the material dependence, because we are dependent on nicotine, but also for psychological musco olives dependence. Anyone who has ever smoked and quit will know say that several times he did not know what to do with his hands, as there were no cigarettes to grab her and lit up. The comparison is therefore to some extent withstand.
But it will also be here history to repeat itself? musco olives For many years, it was necessary that the tobacco industry acknowledged that cigarettes are, therefore, their products are harmful to health. But this was one of the first who had to admit something like that, so we can expect that in other cases, it all went a bit faster. You can, if they prove that they can be harmful even these "intangible" things, something recognized as the "Internet" industry? Where are we today? We are where the tobacco industry in 1930 when cigarettes are advertised as something completely innocent, perhaps even healing? Maybe some step forward, as more and more people are aware that excessive sitting and playing with new technologies bad effect on health.
Surprisingly, we all agree with something, but this is not seen as a problem. Agree or subconsciously we know that in modern society all too preždi against a wide range of electronic toys, be it television, computer, phone, console or something tenth. Subconsciously, we also know that there is some kind of dependence, although we have not been warned him or us with any medically proven method. And we agree that the successful design concept application that creates the experience of addiction or "controlled impulse disorder, which does not include stupefying," as he says this expert. However, it is interesting that we do not see (almost) any danger. This is because it does not define physical, sociological and pathological consequences of compulsive Internet use (and affects the level of dopamine in the brain) as a bad thing.
This is partly the reason for this banal simple: we do it all and like us. Anyone ever plays tricks with the game on the phone (plate) or a computer, whoever it categorically denies that probably does not speak quite truthfully. In addition, there is a tendency to interpret igrifikacije (angl. Gamification) society as something