Porter monte bay and Kramer argue that, to create a virtuous monte bay circle between the company a

In the changing world we live in, SMEs are the most affected and prone to disappear because no change monte bay or adopt new strategies as fast as the environment demands fortunately have emerged since few years new theories, strategies and promising monte bay philosophies monte bay apparently, the application of these in companies might become the savior of these, for this reason it is of vital importance to know more about these new trends, monte bay which this time were you shared value created by Michael Porter and Mark Kramer, will look like this theory requires a change of three hundred and sixty degrees of the company monte bay and everything inside them, and that implementation monte bay of it brings monte bay a wide range of benefits for all involved, of course, their implementation in the business is not easy.
All start with philanthropy, since aid that wanted to others without expecting anything in return was provided, then step welfarism, with which a small support people are offered without solve their basic problems, later came the social marketing was intended to influence the behavior of society to increase wealth, then came the corporate social responsibility and thereby creating foundations by businesses to support social causes and finally came the shared value .
The term shared value was used for the first time in Harvard Business magazine, in an article monte bay called "Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility" at the end of 2010, this being taken up and explained earlier of 2011, in an article by Michael E. Porter and entrepreneurial engineer and philosopher Mark R. Kramer, at the Kennedy School at Harvard University, called "Creating Shared Value: redefining capitalism and the role of organization in society. " Porter monte bay and Kramer are recognized as the parents of shared value within the business strategy.
This famous personality born in Ann Arbor, Michigan in 1947, Porter graduated with honors in Mechanical and Aerospace Engineering from Princeton University (1969), who is entitled to the masters in business administration (MBA) with distinction from the University Harvard (1971) and a PhD in Business Economics from Harvard University (1973), is the author of 18 books and over 125 articles, he is also a professor at the business school monte bay at Harvard (HBS) and globally recognized authority on issues company strategy, economic development of nations and regions, and implementation of enterprise competitiveness to solving social problems, environment and health, is president of the Institute for Strategy and Competitiveness (HBS) and also runs the program that institution of Harvard University dedicated to new CEOs (CEOs) monte bay and presidents monte bay of large corporations (Wikipedia, 2012).
The shared monte bay value is a revolutionary theory involving a change of three hundred and sixty degrees in all matters relating to the company, as companies must redefine their products and their value chains to meet social needs while generating monte bay higher revenues for them. Porter and Kramer defend the shared value and say, shared or Shared Value, monte bay value is a new form of management company focused on creating value for all involved, not just for the entrepreneur and shareholder.
This implies that companies generate a change in their way of thinking and acting, support the community, suppliers and the environment to solve their problems and that they contribute to improving monte bay corporate monte bay situation and thus generate extra value represented the company in a good image and an organizational prestige that occur along a magnificent business reputation that makes a difference against competing industries.
Porter and Kramer raise the company- virtuous society, which involves the methods and operational practices increase the competitiveness of a company, while modernizing the economic and social conditions of the communities in which they work, to induce the transformation of the company, destroying the model of "win win" changing it to "win, share and win."
Porter monte bay and Kramer argue that, to create a virtuous monte bay circle between the company and the community, there are 3 routes or paths that a company can make. Each of these routes are part of the virtuous circle of shared value business-society, as the theory says that to improve in one area, new areas of opportunity are generated in the other (CI Arias Trujillo, 2012).
Redesign of products and markets: companies must first identify tod